Wholesale is the biggest growth channel. Yet most sales teams still work with tools that were never built for wholesale.

CRMs are designed around customers and pipelines. ERP systems store historic data. Sales reps stitch it together with spreadsheets.

None of them support the daily reality of wholesale.

Over the years I kept seeing the same pattern repeat itself. Brands spend huge budgets launching new products and campaigns. But the sell-in process to retail partners is still manual, based on generic sales material, and relies heavily on whoever picks up the phone.

The result: only 10-20% of retail partners get active follow-up. The rest get nothing. No reorder, no campaign, no contact until they reach out themselves.

Wholesale is not a deal-based process. It is a continuous flow of orders, reorders, stock changes, and campaign activity across many retail partners. Managing that with customer-centric tools creates friction, blind spots, and a lot of unnecessary manual work.

Wholesale shouldn't depend on scattered information in inboxes, spreadsheets, and systems. It should be structured, predictable, and easy to run at scale.

That is why we built Atlo.

A wholesale sales tool for interior brands managing 20+ retail partners.

Atlo watches every partner's stock and pricing, drafts personalized orders ready to send, and follows up automatically when partners go quiet.

No new ERP. No complex setup. Up and running in hours.

I spent seven years as Chief Purchasing Officer at one of Europe's leading e-commerce selling high-end design. I know what makes a brand's wholesale outreach actually land with their retail partners. And I know what makes it get ignored. We built Atlo to close that gap.

// Casper Brix, CEO & Co-founder