Atlo (“Atlo”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.atlo.io or use our services (collectively, the “Services”).
This policy is written in accordance with the EU General Data Protection Regulation (GDPR) and applicable data protection laws.
1. Who We Are
Atlo is a software company providing wholesale execution and sell-in systems for lifestyle brands.
If you have any questions about this Privacy Policy or our data practices, you can contact us at:
Email: hello@atlo.io
2. Information We Collect
We collect information in the following categories:
2.1 Information You Provide to Us
When you interact with Atlo, we may collect:
Name
Email address
Company name
Job title
Contact details
Any information you submit via forms, demos, onboarding, or support communication
2.2 Information Collected Automatically
When you visit our website or use our Services, we may automatically collect:
IP address
Browser type and version
Device type and operating system
Pages viewed and interactions
Referring URLs
Date and time of access
This information is collected using cookies and similar technologies.
2.3 Information Processed on Behalf of Customers
When customers use Atlo, we may process business data such as:
Retail partner names
Order and sales data
Product and inventory information
Campaign and activation data
This data is processed strictly in accordance with customer instructions and applicable data processing agreements.
3. How We Use Your Information
We use personal data for the following purposes:
To provide, operate, and maintain our Services
To respond to inquiries and provide customer support
To set up demos, trials, and onboarding
To communicate about product updates, service information, and relevant content
To improve website performance, usability, and security
To comply with legal and regulatory obligations
We do not use your data for purposes incompatible with those described above.
4. Legal Basis for Processing (GDPR)
We process personal data based on one or more of the following legal grounds:
Performance of a contract
Legitimate interests (such as improving our Services and communicating with customers)
Consent, where required (for example, marketing cookies)
Compliance with legal obligations
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our website.
Cookies may be used for:
Essential website functionality
Analytics and performance measurement
Marketing and advertising (where consent is given)
We may use third-party tools such as Google Analytics and advertising platforms including Meta (Facebook), TikTok, and similar services.
You can manage or withdraw your cookie consent at any time through your browser settings or our cookie banner.
For more details, please see our Cookie Policy.
6. Sharing of Information
We do not sell your personal data.
We may share information with:
Trusted service providers who assist us in operating our Services
Analytics, hosting, and infrastructure providers
Advertising platforms, where consent is given
Authorities, if required by law or to protect our legal rights
All third parties are required to protect your data and use it only for specified purposes.
7. International Data Transfers
Some of our service providers may process data outside the EU/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
When data is no longer needed, it is securely deleted or anonymized.
9. Your Rights
Under GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Request data portability
Withdraw consent at any time
To exercise your rights, contact us at hello@atlo.io.
10. Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.
However, no system can be guaranteed to be 100% secure.
11. Children’s Privacy
Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Continued use of the Services after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact:
Atlo
Email: hello@atlo.io