New: Growth framework with FABO Watch

For sales teams

Wholesale is a flow of orders, not a pipeline of deals.

For lifestyle brands selling through online retail partners. Atlo watches every partner’s stock and pricing, drafts personalized orders ready to send, and shows your reps what to do each morning.

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Without and with Atlo

Monday morning for a wholesale team, before and after Atlo.

Without Atlo: The week starts with copying partner stock into a spreadsheet.
With Atlo: The week starts with a ranked list: which partner needs an order, and why.
Without Atlo: Reps follow up whoever emailed last. Most partners hear nothing.
With Atlo: Every partner covered, sorted by lost sales on their webshop.
Without Atlo: The CRM shows meetings and deal stages, not who is running out.
With Atlo: Reorder timing per partner, from what is in stock on their webshop.
Without Atlo: Proposals written one by one, when there is time.
With Atlo: Priced Excel proposals drafted per partner, sent from your own inbox.
Without Atlo: Launch assets sent. Nobody checks which partners went live.
With Atlo: See which partners listed the launch, and follow up with the rest.

Follow-up reaches the partners there is time for
Follow-up reaches every partner, in order of value

Stock monitoring

Every retailer's stock, every morning.

See what each partner has in stock, what is missing and which products are not listed at all. Alerts land the day a partner runs out.

Aava Interior

Finland · scanned 06:12

Alva pendant · oak Out of stock
Fold side table · sand Low · 3 left
Halo mirror · brass In stock

Order suggestions

The order and the email, written for you.

Atlo turns your order flow into partner-specific order suggestions, sized to each partner’s stock and benchmarked against its peers. Each comes as an Excel file with a short message to the buyer. You review it and send it from your own inbox. The buyer orders the way they always do, and never deals with Atlo.

To buyer@nordhemliving.se

Subject Reorder for spring: 3 products

Hi Sara, three of our products are low or sold out on your webshop. Here is a suggested reorder:

Alva pendant · oak 24 pcs · €2,376
Halo mirror · brass 12 pcs · €1,068
Fold side table · sand 18 pcs · €2,322
Total excl. VAT€5,766
XLSX Order_proposal_Nordhem_Living.xlsx

Partner activation

Know which partners actually launched it.

Sending assets does not mean a product is live. Atlo checks which retail partners have listed your launches and novelties on their webshop, and which have not, so you follow up with the right ones.

Launch · Alva pendant, new colour

Assets sent 14 days ago

Nordhem LivingLive
Kvist DesignLive
Lumen & CoNot listed
Aava InteriorListed, out of stock

Action lists

A short list for each rep, every morning.

Instead of dashboards, your sales team gets clear, prioritized actions: where stock is running low, where reorders are overdue and where revenue is being left on the table.

Today · your actions

3 of 7 · sorted by revenue at stake

1 Send reorderNordhem Living · €5,766
2 Follow up on launchLumen & Co · Alva pendant
3 Reorder overdueKvist Design · 6 weeks

Talk to a founder

Find the sales you are missing at your retailers.

We scan your products at every retail partner before the call. In 30 minutes you see where you lose sales and the orders that win them back.

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Casper Brix
Casper BrixCo-founder & CEO, Atlo
Asger Casper Book a demo 30 minutes