Turning stock data into automatic weekly reorder flow
A Nordic interior brand monitors 64 retail partners with Atlo, keeping top sellers and novelties continuously in stock and turning what the monitoring finds into order proposals. The first 30 days realized €318,000 in sales.
Three outcomes in the first 30 days
Outcome 1
€318,000 in sales realized
Orders placed in the first 30 days, from gaps the monitoring found on partner shelves.
Outcome 2
64 retail partners monitored
Stock coverage and price index per partner, updated daily without manual checking.
Outcome 3
Reordering became automatic
Weekly proposals arrive built and priced. The team reviews and sends.
The challenge
The brand had built a retail network of 64 partners across the Nordics and DACH. What it could not see was what happened after the goods shipped. Sell-in was in the ERP. Sell-through was nowhere.
So top sellers ran out at a partner and nobody found out until the next quarterly call. By then the customer who wanted the product had bought something else, and the shelf space had gone to a brand that reordered on time. Novelties had the same problem in reverse: a launch went to the partners who happened to ask, not to the ones whose shelves were ready for it.
The approach
We mapped every product listing across the 64 partners, so the brand knew exactly which of its products each partner carried.
Atlo then checked those listings daily for stock status and price against the recommended retail price, and produced a weekly reorder signal per partner. Each signal becomes a priced order proposal the account manager reviews in a few minutes and sends as a link the partner confirms.
Top sellers and novelties are treated separately. Top sellers drive the reorder signal. Novelties drive an introduction signal to the partners whose coverage says they are ready for it.
The impact
The first 30 days produced €318,000 in realized sales, from products that were out of stock at partners who had sold through and not reordered.
The routine is now weekly rather than quarterly. Account managers stopped opening partner websites, and the partner conversation changed from asking whether they need anything to showing them what sold.
We knew stock was running out somewhere across 64 partners. We just never knew where, or in time to do anything about it. Now it is the first thing we see on a Monday.
Turning stock data into automatic weekly reorder flow
A Nordic interior brand monitors 64 retail partners with Atlo, keeping top sellers and novelties continuously in stock and turning what the monitoring finds into order proposals. The first 30 days realized €318,000 in sales.
Three outcomes in the first 30 days
Outcome 1
€318,000 in sales realized
Orders placed in the first 30 days, from gaps the monitoring found on partner shelves.
Outcome 2
64 retail partners monitored
Stock coverage and price index per partner, updated daily without manual checking.
Outcome 3
Reordering became automatic
Weekly proposals arrive built and priced. The team reviews and sends.
The challenge
The brand had built a retail network of 64 partners across the Nordics and DACH. What it could not see was what happened after the goods shipped. Sell-in was in the ERP. Sell-through was nowhere.
So top sellers ran out at a partner and nobody found out until the next quarterly call. By then the customer who wanted the product had bought something else, and the shelf space had gone to a brand that reordered on time. Novelties had the same problem in reverse: a launch went to the partners who happened to ask, not to the ones whose shelves were ready for it.
The approach
We mapped every product listing across the 64 partners, so the brand knew exactly which of its products each partner carried.
Atlo then checked those listings daily for stock status and price against the recommended retail price, and produced a weekly reorder signal per partner. Each signal becomes a priced order proposal the account manager reviews in a few minutes and sends as a link the partner confirms.
Top sellers and novelties are treated separately. Top sellers drive the reorder signal. Novelties drive an introduction signal to the partners whose coverage says they are ready for it.
The impact
The first 30 days produced €318,000 in realized sales, from products that were out of stock at partners who had sold through and not reordered.
The routine is now weekly rather than quarterly. Account managers stopped opening partner websites, and the partner conversation changed from asking whether they need anything to showing them what sold.
We knew stock was running out somewhere across 64 partners. We just never knew where, or in time to do anything about it. Now it is the first thing we see on a Monday.
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