ABCD retail partner segmentation groups retail partners based on their contribution to wholesale revenue and growth.

Partners are ranked using factors such as total sell-in, reorder frequency, and growth over time.

A-partners generate the highest revenue and reorder consistently.

B-partners contribute meaningful volume but with less frequency or growth.

C-partners order infrequently or at lower volumes.

D-partners have minimal or irregular order activity.

This segmentation is designed for wholesale partners that place stock-based orders.

Physical retail partners without inventory holding, such as showrooms or display-only partners, should not be included in this segmentation. Their behavior follows different patterns and should be managed separately.

Atlo automatically excludes non-stock-holding physical partners from ABCD segmentation and treats them differently in execution and follow-up.