A reorder window is the expected time period in which a retail partner should place a follow-up order based on stock levels, sell-through, and historical behavior.

In lifestyle wholesale, reorder windows are rarely fixed. They vary by partner, category, season, and product velocity. When sales teams miss a reorder window, shelves go empty and sales are lost. When they act too late, urgency replaces planning.

Tracking reorder windows allows teams to follow up at the right moment instead of chasing orders after the fact. Atlo calculates and monitors reorder windows automatically so sales teams can focus on action rather than analysis.